Creative Concept Test Workflow

Start your creative testing activities with our recommended workflow

Paola Croce avatar
Written by Paola Croce
Updated over a week ago

Why you should carry out creative testing?

Creative testing is important for several reasons:

  1. Improving effectiveness

    1. Creative testing helps to identify the best-performing ad creative, messaging, and design elements that resonate with the target audience. This information can be used to optimise ad campaigns and improve their effectiveness, ultimately leading to better results and a higher return on investment.

  2. Reducing risk

    1. By testing ad creative before launching a full campaign, marketers can reduce the risk of wasting resources on poorly performing ads. This can save time, money, and effort in the long run.

  3. Understanding customer preferences

    1. Creative testing provides valuable insights into customer preferences and behaviours. By analysing the results of various creative tests, marketers can gain a deeper understanding of what motivates their target audience and tailor their ad campaigns accordingly.

  4. Staying competitive

    1. In today's fast-paced digital environment, marketers need to constantly experiment with new ideas and creative approaches to stay ahead of the competition. Creative testing allows marketers to test new ideas and iterate quickly, keeping them ahead of the curve.

The Creative Testing Workflow

We developed a workflow that can get your team started:

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