Tap To Play
Paola Croce avatar
Written by Paola Croce
Updated over a week ago

Tap to Play

The Tap To Play template allows the user to interact with the experience up to four times before the video completes and an end card is displayed.

When to use it?​

This template can allow for a longer experience and can easily be used for both playable ads and interactive end cards (IECs). It's a great template if your piece of gameplay has several key moments, for example, a character moving left and right to avoid enemies.

How to use it?

Required assets​

The following are the required assets in order to make this template a success.

  • Background video or image

  • Hint image

  • End card icon

Configurable Fields​

This template includes a selection of general configurable fields which are all detailed here.

The specific fields which are provided with the Tap To Play template are listed below.

Asset Overlay ​

A great option to make use of if your creative includes any additional supporting image, which can be both animated or static. You can use this in conjunction with your tap hint, or separately, to create a more dynamic experience.





Image file (.png, .jpg, .jpeg, etc.)

The image that will display on screen between hints.

Hide asset after step

-Don't hide: The asset will remain visible.
-Hide after "X" steps: The asset will not appear again after X pauses.

Choose when the asset should be hidden. You can hide it after a certain number of steps or just don't hide it.

Asset visibility

-Only appear with hints: The asset will only appear when hints are shown.
-Only appear before hints: The asset will only appear before hints are shown.
-Always on: The asset always be visible.

Choose when the asset should appear during the playable experience.

Size (default and landscape)

Float value (Number value that allows decimals, negative values will default the value used back to 15)

This determines the size of the image, the higher the value the larger the image will be. The scale is done in rem, so 1 will roughly equal 5% of the viewport's size.

Horizontal Offset (default and landscape)

Slider (Which changes a float value)

Moves the fake UI image along the x-axis (horizontally).

Vertical Offset (default and landscape)

Slider (Which changes a float value)

Moves the fake UI image along the y-axis (vertically).





Pause Count

1, 2 or 3 pauses

The number of pauses in your playable experience.

X Pause At, Sec


When to pause the video in seconds.

We recommend using Creative Suite to adjust the timings of your pauses in the video, but always check on a mobile device as very specific timings can have slightly different outcomes based on the platform.

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